• SEO
  • Paid Media

Surf3181

We partnered with Surf 3181 to design and develop a modern, high-performance E-Commerce website.

Surf3181

Project Overview

We focused on bringing the brand's identity to life on Shopify, replacing a cobbled-together POS and online ordering system built around the hospitality software Abacus. By implementing Shopify and integrating its native POS, we unified the business under a single platform, creating a streamlined experience for both customers and staff.

The goal was to deliver a seamless, user-first experience that accurately reflected the in-store brand while improving usability, performance and scalability. Working closely with stakeholders, we defined key objectives around customer experience, visual design and functionality, delivering a modern eCommerce platform that provides a solid foundation for future growth.

Surf 3181 website homepage

Design & Frontend Approach

With the project strategy established, we moved into the design and development phase. Our UX process began with wireframes that mapped the customer journey, navigation and ordering experience, ensuring every interaction was intuitive across both desktop and mobile. Once the user flows were validated, we designed a refined interface in Figma that captured the brand's in-store personality while prioritising usability, accessibility and conversion. The approved designs then formed the foundation for a high-performing Shopify build, complete with native POS integration and a streamlined ordering experience.

Surf lifestyle

Highly Responsive

Performance was a key consideration throughout the project. Built with a mobile-first approach, the Shopify store delivers a seamless experience across desktop, tablet and mobile, ensuring customers can browse, order and checkout effortlessly on any device.

Every page was carefully optimised for speed, usability and accessibility, with responsive layouts, streamlined code and performance enhancements to reduce load times and improve the overall shopping experience. Extensive testing across modern browsers and devices ensured consistency and reliability at every touchpoint.

The result is a fast, intuitive eCommerce experience that reflects the brand while providing a scalable platform for future growth.

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FAQs

FAQs

How long does a typical project take?

Every project is different, but smaller website and development projects can be wrapped up within 2 weeks. More complex builds can take 4-6 weeks. SEO and paid media campaigns are ongoing services focused on delivering continuous growth and optimisation.

Do you offer ongoing support?

Yes. Once your project is live we can look after updates, maintenance, SEO and campaign management on an ongoing basis, so your site and marketing keep improving.

What if I only need development?

That's no problem. You can engage us for a single service such as a website build, and add SEO, paid media or automation later if and when it makes sense.

How long does it take to see results?

Paid media can start driving traffic within days of launch. SEO is a longer-term channel, and most businesses see meaningful movement within three to six months.

Do you work with businesses of all sizes?

Yes. We work with everyone from local businesses and startups through to established national brands, and tailor the scope to suit your goals and budget.

Melbourne's Flinders Street Station at night

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